"We believe it is the right way to go"
When a company's results improve, there is an opportunity for greater commitment. That's what Ulf Lindström, CEO of Lindströms Bil, thinks. As a Corporate Partner of Erikshjälpen, Lindströms Bil supports a well project in Ethiopia, which gives more people access to clean water and better health.
Lindströms Bil has been around for over 50 years and works with car sales and services. The company is located in six different places in western Sweden and the Jönköping area. Since 2018, Lindströms Bil has been a corporate partner of Erikshjälpen.
- "It's great fun and inspiring to develop a Corporate. Then we have to make money on what we do, we have to do that. But there are other purposes for running Corporate too," says Ulf Lindström.
There are other purposes to running Corporate than making money
He says that the company works long-term and thinks sustainability at all levels. He sees the fact that Lindström's car can be an influencer that helps to change the world for the better as positive and very important.
- "We think it's absolutely the right way to go. There are huge needs in the world and many organisations doing good things. We support several good interventions and we are interested and want to be involved in how it goes.
Adding value to employees
The fact that Lindström's car is involved in, for example, enabling well drilling in poor villages in Ethiopia is something that is well received by both customers and staff.
- An employee I met the other day said "This is one reason why I want to work for you". It's proof that what we do is right," says Ulf Lindström.
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Published: 14 March 2022
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