Pay with Swish by scanning the QR code
Listening 
Do this:
- Open the Swish app.
- Press "Scan" and point the camera over the QR code.
- Confirm and sign the payment with mobile BankID.
We know we need to change. Yet we continue to act as if the future does not concern us. The dopamine rush from a new purchase lasts for minutes, but the consequences for the planet last for generations.
Together with the second-hand chain Artikel2, journalist Maria Soxbo (Klimatklubben), the waste company Luleå Miljöresurs, the association Medveten konsumtion and business strategist Louise Wintzell, we have written an opinion piece on the personal benefits of refraining from shopping.
In Sweden, we consume clothes as if we were three times more people and most of us already have ten thousand things at home that are hardly used. Saying no to unnecessary purchases is actually a yes to something bigger. A yes to a life where relationships, sustainability and quality of life matter more than the amount of stuff. When you choose sustainable consumption, you choose the future we build together.
The article Why you should give up Black Week - 7 unexpected insights is published in Dagens Arena. It was published the week before Black Week to highlight our resistance to the buying frenzy and inspire more conscious and sustainable consumption.
Published: 26 November 2025