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If you can help, you should always help. This is the opinion of Elin Ginal, founder of Grafitgrå and Corporate Friend of Erikshjälpen, who also chooses to sell the candle lantern Hopp for the benefit of the project Flickor utan brudpris. "It feels very fun to enter into a long-term collaboration as we are now doing with Erikshjälpen."
Grafitgrå is an experiential store located in an old blacksmith’s shop in the community of Kaxholmen, just north of Jönköping. Elin Ginal founded the company in 2012 as a way to combine her deep interest in interior design and creativity, but also as a way to create a genuine space for gatherings and experiences. Today, the old blacksmith’s shop houses both an interior design and fashion store as well as kafé.
“With Grafitgrå, we want to help make the world a better place, and we know that over the years, this place has come to mean a great deal to those who have visited us. But it also feels incredibly important to give back through our financial contributions.” “If you can help, you should always help, whether with small or large contributions,” says Elin Ginal.
As a Corporate Friend, Grafitgrå has chosen to provide annual support to Erikshjälpen's work to strengthen girls' rights in Karamoja in East Africa, a region where one in three girls is married off before the age of 18. Here, Erikshjälpen works together with local partner organisations in the Girls Without Brides project to get more girls to go to school and to break negative traditions.
- "It was important for us to be specific in our giving. This will be something that we can follow together and it will be exciting to see the results of the work we are supporting.
As part of the collaboration with Erikshjälpen, Grafitgrå has also chosen to sell its Hopp lantern to benefit the project. Five Swedish kronor (SEK) from each lantern sold goes directly to the work in Karamoja.
- "We are so happy that we can be involved in giving girls hope for a brighter future. There is added value for both the customer and the product, that it contributes to something more when you buy it.
Elin Ginal also hopes and believes that the collaboration will provide added value for the employees.
- "In a long-term partnership like this, I think it will be easier for the staff to develop a relationship with what they are supporting, and that in itself creates greater commitment than if they give one-off gifts.
Published: 14 March 2022