Erikshjälpen Second Hand wants to meet new customers at Järvaveckan

Between May 29 and June 1, Järvaveckan takes place in Solna in Stockholm. Erikshjälpen Second Hand is on site and premieres the new concept "Pop up on the road". With the help of mobile stores, we can now get out and meettnew customer groups.

The concept "secondhand.se by Erikshjälpen" has been taken to a new level. With the help of temporary shops at short events, so-called "Pop up on the road", more Swedes can discover second hand.

- We are doing this initiative to get closer to our customers and get more consumers to become circulators, says Cathrine Kylesten, Sustainability Manager at Erikshjälpen Second Hand.

Shop shelf filled with clothes. On the shelf is a picture and a poster together with a vase of lilacs. In the background, clothes hang on clothes racks.
The checkout counter in Erikshjälpen Second Hand's "Pop up on the road" concept. Behind the cash register are two posters.
Shop shelf filled with clothes. On the shelf is a picture and a poster together with a vase of lilacs. In the background, clothes hang on clothes racks.
The checkout counter in Erikshjälpen Second Hand's "Pop up on the road" concept. Behind the cash register are two posters.

Erikshjälpen Second Hand at Järvaveckan

The fact that Erikshjälpen Second Hand this year chooses to be present during Järvaveckan is not only about reaching a new market, but it is also about participating in the political conversation.

- In addition to spreading the joy and benefits of circular shopping, we hope to show the added value of non-profit second hand, in the form of social work and a surplus that goes to interventions for children's rights, says Cathrine Kylesten.

Cathrine Kylesten.
Cathrine Kylesten, Sustainability Manager at Erikshjälpen Second Hand
Cathrine Kylesten.
Cathrine Kylesten, Sustainability Manager at Erikshjälpen Second Hand

The range of the pop-up shop

During Järvaveckan, the shops in Vårby and Häggvik are responsible for the range in the pop-up shop. Visitors will be able to buy everything from a stylish jacket, summer dresses and sunglasses to a hand-picked selection for home and household.

- Our pop-up shop shows how easy and fun it can be to shop second hand and at the same time contribute to a sustainable future," says Cathrine Kylesten.

Published: 29 May 2024

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