“The combination of humanitarian work and environmental benefits is fully in line with Stålgross’s values,” says Jenny Eskilsson, CEO of Stålgross. The company has supported Erikshjälpen for many years and is determined to continue being a positive force in society.
Stålgross in Jönköping has long supported Erikshjälpen and contributes 50,000 Swedish kronor (SEK) annually Swedish kronor (SEK) its work on children’s rights. This commitment is a way for the company to take responsibility beyond its core business.
“As Corporate , we Corporate contribute to something greater than just our day-to-day business. By supporting organisations Erikshjälpen, we are taking clear responsibility for children and families in vulnerable situations, both in Sweden and internationally,” says Jenny Eskilsson, CEO of Stålgross.
The reason Stålgross has chosen to support Erikshjälpen in particular is the organization’s long-term commitment to children’s rights and to providing children with better opportunities for the future. Erikshjälpen’s secondhand operations also contribute to both sustainable development and social responsibility.
“The combination of humanitarian work and environmental benefits is fully in line with Stålgross’s values and the company’s commitment to a more sustainable society,” says Jenny Eskilsson.
Stålgross has been environmentally certified under ISO 14001 since 2018. And to continuously work toward a more sustainable future, Stålgross uses Sweden’s environmental goals as benchmarks for its environmental efforts in Sweden. It is important to involve the entire organization in these efforts, as the company’s ambition is to be an industry leader.
“Our goal for 2025 was to purchase only fossil-free transportation. We didn’t quite reach that goal, but we achieved 94 percent. We’re continuing to work toward our goal of making our transportation completely fossil-free,” says Jenny Eskilsson.
… Stålgross was founded in 1999 and has its head office Jönköping and a warehouse facility in Mariestad. The company currently has 17 employees and is one of Sweden’s leading wholesalers of flat, hot-rolled steel and sheet products, with Swedish industry as its primary customer base. Its product range is one of the broadest on the market for hot-rolled sheet and is complemented by smart logistics solutions. The company specializes in hot-rolled strip and heavy plate but also handles specialty grades and custom-sized products. With high quality at every stage—from carefully selected suppliers to reliable deliveries—the goal is to make it easy and secure for customers to do business.
Author: Lena Elf
Through his Instagram account Gubbstil, Erik Östling has inspired thousands of followers to discover a timeless style of clothing and the joy of shopping second-hand. He has now been named Sweden's Second-Hand Profile 2026 by Erikshjälpen Second Hand.
"It feels really exciting, of course, but also a little surreal. I'm very happy that I'm getting people in general, and men in particular, interested in second-hand clothing. It's about sustainability, of course, but also about how powerful it is to have garments with a history," says Erik.
A year ago, Erik Östling started the Instagram account Gubbstil, which now has over 80,000 followers. He shares his passion for classic men's fashion, second-hand clothing, and how to care for your clothes so they last. With curiosity and humor, he shows how a more thoughtful style can be both stylish and personal.
– Gubbstil is not an ironic project; I am one hundred percent honest. It is my search for authenticity. An attempt to normalize slow choices, well-cared-for garments, and create a more relaxed relationship with clothing.
A large part of Erik's Instagram feed consists of spontaneous snapshots that he takes himself. Always with the same motif – stylish older men. Mostly older men he encounters in passing in everyday life, such as when he cycles to work or is out for a run.
– My dream is to create a world the way old men think. To me, an old man is someone who makes conscious and sustainable choices.
At the same time, he is aware that the concept can be misunderstood. Old man style can be considered classic and correct—but also very boring if you don't find your own interpretation. Being inspired by classic style without looking dressed up requires balance. Erik himself styles his garments with a modern touch. That's when it becomes timeless instead of just old-fashioned.
Erik's interest in clothing began at an early age. Growing up, his mother sewed the family's clothes.
"I almost always chose the craziest fabric," he laughs. But I remember it as something positive, and it sparked something in me. I've always been involved in creative projects that stand out, that are different.
Erik's best advice for finding bargains in second-hand clothing is to plan your visits and visit your local second-hand store regularly.
"Ultimately, it's about searching," he says. If there's one thing second-hand shopping teaches you, it's patience. Write a list of what you actually need and visit your local store regularly. Sooner or later, the right garment will turn up, in the right size.
Erik has become an inspiring role model for those who want to find their own style. By emphasizing quality, craftsmanship, and longevity, he encourages more people to choose classic garments that can be loved and worn again and again.
"Erik does a fantastic job of giving conscious old-school style the attention it deserves, and we want to praise him for that," says Josefine Janossy, marketing and concept manager at Erikshjälpen Second Hand.
As the winner of Sweden's Second Hand Profile 2026, Erik has the opportunity to donate 25,000 Swedish kronor (SEK) one of Erikshjälpen's interventions children's rights. Erik has chosen to support children and families in Ukraine.
– It was very difficult to choose. But the situation in Ukraine feels very urgent; these are children in their most formative years, and this is a direct threat that will affect the rest of their lives, says Erik.
In just one year, Erik Östling has created a warm and inclusive space for anyone who appreciates style, quality, and the joy of caring for old garments. Through his Gubbstil account, he has built a community where sustainability, clothing care, and secondhand shopping are natural parts of the conversation.
Erik is a breath of fresh air in an industry where men's voices are few and far between. He makes second-hand clothing accessible, de-dramatized, and appealing to new target groups. By emphasizing quality over short-lived trends, he inspires more people to choose garments that will stand the test of time and be loved for decades.
Every year, Erikshjälpen Second Hand awards the Swedish Second Hand Profile to someone who, through their commitment, contributes to an increased interest in second hand and its possibilities. It can be about innovative ideas, creative solutions or smart environmental work through reuse.
The recipient of the "Sweden's Second-Hand Personality" award will receive a certificate and a statuette, as well as the right to donate the equivalent of 25,000 Swedish kronor (SEK) to one of Erikshjälpen's interventions children's rights.