Vanliga veckan

In addition to the extended opening hours, it is a regular week in Erikshjälpen's second hand shops. Erikshjälpen Second Hand contributes to a sustainable society 365 days a year.

Vanliga veckan instead of Black Week

During Black Week and in the run-up to Black Friday, retailers shout out their discounts and, at the other end of the spectrum, make sustainability claims to improve their image. Every year, new sales records are broken, while the effects of the climate crisis are increasingly felt. Science, global agreements and frequent climate disasters speak for themselves - yet companies continue to produce, and we humans continue to consume, new things.

Second hand must become the new normal

- "It's time to change our view of what is a normal way of consuming," says Cathrine Kylesten. For example, how can it be that sleeping in a hotel bed is considered cozy, but at the same time you can't imagine buying sheets second hand?

Put your foot down against prejudice

We also want to take the opportunity to question norms about consumption and support our customers in how they can engage in discussions with others. That's why we've launched the "Put your foot down against prejudices" concept on our social media channels, where various myths are presented along with answers to questions. Follow us on Instagram to see the campaign material and future norm-breaking messages.