Listening In August 2019, Anette Alm Gustafsson became the new Executive Director of Erikshjälpen Second Hand. She brings with her a solid experience from the retail trade.
At the end of May, Tomas Bjöersdorff left his position as Executive Director of Erikshjälpen Second Hand, after eight years in the post. It is now clear that his successor will be Anette Alm Gustafsson.
Anette Alm Gustafsson has a long career in retail, especially grocery retail, behind her. Over the years, she has worked in Bergendahl Food, Coop, Ikea, Åhléns and Dagab and has several years of experience in various senior positions.
For me, it is important that the organization I work with has clear goals, values and is open to change. That's why I want to join Erikshjälpen
We want to keep growing and developing for our customers and employees
- I want new challenges and would like to find them where I can continue to work with customers and employees in focus. But now with a clear goal to make a difference for other people. For me, it is important that the organization I work with has clear goals, values and is open to change. That's why I want to work for Erikshjälpen," says Anette Alm Gustafsson.
Daniel Grahn, Erikshjälpen's Secretary-General and chairman of the association Erikshjälpen Second Hand, is very pleased with the recruitment.
- With Anette Alm Gustafsson, I am confident about stability and long-term quality, but also excited about upcoming changes and bold goals. We want to continue to grow and develop for our customers and employees. But above all, for the challenges we see in our world and our vision of a changed world where children's dreams come to life," he says.
Author: Patricia Franzén
Erikshjälpen's newspaper and Second Hand Magazine have become one and this week the first issue sees the light of day. A new newspaper – where hope and sustainability are in focus. No matter from which side you read.
Erikshjälpen's magazine is distributed to all Erikshjälpen donors and is also distributed at concerts and other events organized by the organization. The Second Hand Magazine has previously been published once a year and was then available in Erikshjälpen Second Hand's more than 60 stores.
– Being able to provide feedback from our children's rights work , in Sweden and internationally , and at the same time inspire a sustainable lifestyle through our second-hand business , feels both fun and reasonable, says Daniel Grahn, Erikshjälpen's Secretary-General .
Sustainability is the most crucial challenge of our time
When the two newspapers are now integrated into each other and form a new product with the common mottos "hope and sustainability", the different operations are also tied together in a clearer way.
– These two words are the unifying words for all of Erikshjälpen’s operations. Hope stands for faith in the future, for a desire to contribute to a better and better world. Sustainability is the absolute most crucial challenge of our time. Sustainability is the very business model for our stores, to be part of a circular economy and conserve the earth's resources. Equally crucial is the sustainability behind our rights-based work, says Daniel Grahn.
“Hope stands for faith in the future”
The new magazine is read from two sides, where articles about Erikshjälpen's work for children's rights meet the reader from one side and inspiring articles about second-hand from the other.
– While the message of the second-hand business reaches a wider audience by being sent out to all of Erikshjälpen's donors, the goal is for the foundation's work to become better known among our second-hand customers. Even if you take a copy of the magazine home from the store primarily to be inspired about second-hand, you also get the content about children's rights work and a direct receipt of how the money from second-hand makes a difference for children around the world, says Tomas Bjöersdorff, CEO Erikshjälpen Second Hand .
Author: Patricia Franzén
