On August 12, 2024, Jerker Sandell took over as the new Executive Director of Erikshjälpen Second Hand. One of Jerker's tasks will be to introduce circular consumption to new customer groups.
As head of Erikshjälpen Second Hand , Jerker will be responsible for 51 stores around the country. Erikshjälpen Second Hand is also a business that wants and needs to grow, thanks to the increasing commitment to sustainable consumption.
- Interest in second-hand has grown enormously in the last five years alone. We have broadened our customer group and many younger people have found their way to our stores. Now we will work to ensure that even more people discover how Erikshjälpen not only does good for the wallet and the climate, but also contributes to interventions for children around the world.
This autumn, Jerker's priority is to get to know his new organization. He emphasizes the importance of getting all employees on board in reaching out to new markets.
- I want to get to know the people who in different ways have a task in our stores and hubs and take part in their story and knowledge. I also look forward to meeting our customers and hearing their thoughts about Erikshjälpen Second Hand.
Between May 29 and June 1, Järvaveckan takes place in Solna in Stockholm. Erikshjälpen Second Hand is on site and premieres the new concept "Pop up on the road". With the help of mobile stores, we can now get out and meettnew customer groups.
The concept "secondhand.se by Erikshjälpen" has been taken to a new level. With the help of temporary shops at short events, so-called "Pop up on the road", more Swedes can discover second hand.
- We are doing this initiative to get closer to our customers and get more consumers to become circulators, says Cathrine Kylesten, Sustainability Manager at Erikshjälpen Second Hand.
The fact that Erikshjälpen Second Hand this year chooses to be present during Järvaveckan is not only about reaching a new market, but it is also about participating in the political conversation.
- In addition to spreading the joy and benefits of circular shopping, we hope to show the added value of non-profit second hand, in the form of social work and a surplus that goes to interventions for children's rights, says Cathrine Kylesten.
During Järvaveckan, the shops in Vårby and Häggvik are responsible for the range in the pop-up shop. Visitors will be able to buy everything from a stylish jacket, summer dresses and sunglasses to a hand-picked selection for home and household.
- Our pop-up shop shows how easy and fun it can be to shop second hand and at the same time contribute to a sustainable future," says Cathrine Kylesten.
Sometimes Erikshjälpen gets the question, "What happens to the goods that cannot be sold in Erikshjälpen Second Hands stores?". The answer is that there are regular shipments from our stores to the organization Friend to friend in Estonia. In their stores, the goods get another chance to be of use and joy to someone else.
friend to friend, or Sobral Sobrale as they are called in Estonian, is just like Erikshjälpen is a broad-based organization. Through social work focused on areas in Estonia where the state's social safety net is not sufficient, they want to give children and families a safeare life and better living conditions.
The head office is located in Tarttu, but Friend to friends activities are scattered in different parts of Estonia. The activities range from humanitarian emergency assistance, to summer camps ffor children or support for single parents. The main purpose of the second-hand activities is to raise money for the work for the children and then plays organization's 15 stores play an important role.
- "We have been working with Erikshjälpen Second Hand since 2007," says Henri Lehtsaar, Executive Director of Friend to Friend. Our stores have also created jobs for over 100 people. Today, we are one of the best-known second-hand chains in Estonia and we have a well-established cooperation with both churches and authorities.
The story of Erikshjälpen's relationship with Friend to Friend in Estonia began in a small way. It was a store manager in Sweden who had a contact in the organization. They started the cooperation by sending what they could not sell in their store, but which was in great need on the other side of the Baltic Sea.
- "It's a 20-year partnership that started at the grassroots level and then grew organically," says Henri Lehtsaar. "Our organisations share the same values and goals on how we can best help people in Estonia.
Initially, it was only a few stores, but now 36 of Erikshjälpen Second Hand's stores in Sweden donate goods to Friend to Friend. In 2023, 322 containers were sent across the Baltic Sea with a total of 17,994 cubic meters of goods from Erikshjälpen's stores. Sales revenue from goods sent from Sweden amounted to just over 26 million Swedish Swedish kronor (SEK) last year.
- There is a container at each store where goods are continuously loaded. When the container is full, it is sent off to Estonia," says Martin Borgvall, Logistics Manager at Erikshjälpen Second Hand. "Friend to friend sends feedback on what they need and we also have general guidelines on what types of goods do not sell in Estonia.
Once there, the goods are distributed to the various shops, depending on what they want and need. Friend to friend has stores in Estonia's major cities, such as Tarttu and Tallinn, but has otherwise chosen to establish itself in communities where the social benefits are greatest.
- "It's not about places where you expect the biggest revenues," says Martin Borgvall. "Instead, it's where we know that people need to buy second-hand goods to cope with their everyday lives, for example in Narva on the border with Russia.
Of course, there are goods that cannot be sold in Estonia either, but only a small part of what Erikshjälpen sends is discarded. The goods that the customers of Sobralt Sobrale discard are sent to, for example, churches or other organisations.
In 2023, Martin Borgvall and some colleagues from Erikshjälpen Second Hand visited Erikshjälpen Second Hand Friend to Friend to see for themselves how the goods were handled. They were pleasantly surprised when it turned out that in principle everything is taken care of in a good way.
- It was good to see that we don't have to worry about things turning up in the wrong place. Now we can focus on building on our already good relationships, and see how we can even better adjust our shipments to suit the Estonian market.
Friend to friend is the largest second-hand chain with social activities in Estonia. The organization has 16 stores and runs various projects to support children and their families.
Examples of projects in 2023
Lena Elf, Press officer Erikshjälpen